Subscriptions to the newsletter have really taken off. In the past (last year) I would get notifications about once a week that one or two people had subscribed. Now, every day, I get notifications that between 4 – 11 people are subscribing.
Why? Simply because we moved the invitation to subscribe to a prominent place – top of the page. People see it and respond. This is a clear example of asking something of people – a Call to Action – that gets results.