The concepts of advanced on-page SEO are dizzying: LDA, co-occurrence, and entity salience. The question is “How can I easily incorporate these techniques into my content for higher rankings?” The truth is, you can create optimized pages that rank well without understanding complex algorithms.
How a page is organized can greatly influence how concepts relate to each other.
Once search engines find your keywords on a page, they need to determine which ones are mostimportant, and which ones actually have the strongest relationships to one another.
Three primary techniques for communicating this include:
Position: Keywords placed in important areas like titles, headlines, and higher up in the main body text may carry the most weight.
Frequency: Using techniques like TF-IDF, search engines determine important phrases by calculating how often they appear in a document compared to a normal distribution.
Distance: Words and phrases that relate to each other are often found close together, or grouped by HTML elements. This means leveraging semantic distance to place related concepts close to one another using paragraphs, lists, and content sectioning.
A great way to organize your on-page content is to employ your primary and secondary related keywords in support of your focus keyword. Each primary related phrase becomes its own subsection, with the secondary related phrases supporting the primary