SEO used to be the realm of experts who worked their dark arts and somehow boosted rankings. Today, there aren’t as many secrets to SEO. And those “dark arts”? They’ll get your site penalized or delisted.
Even though the basics of SEO are common knowledge, some misunderstandings still exist as to how it’s all applied, including these questions:
What does “SEO friendly” mean?
What about keywords?
How many keywords should I use?
How many times should I use the keyword in the content?
How do I achieve semantic relevance?
The answers aren’t clear-cut because SEO is evolving; content marketing and SEO are still settling into their new cozy relationship.
I want to help equalize things. Your content can and must be SEO friendly – every last darn bit of it.