Guide to SEO Basics for Editors


Who is this guide for?

This guide was created for copywriters, bloggers, or editors who have little to no knowledge of SEO or SEO experience.

What is the purpose of this guide?

The idea for an easy, one page guide to SEO basics for editors emerged as a result of one of our content publishing client’s needs. Its purpose is to provide editorial teams with the most essential SEO best practices, and nothing more. We avoided technical concepts (as much as possible), SEO buzzwords, and lengthy explanations.

What can I expect as a result of reading this guide?

By sharing this guide with your editorial team or reading it for yourself, you can expect your site’s content to rank higher. Higher rankings mean more visits which can help you achieve your website’s goals. This guide was created with your time’s ROI in mind.


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