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Keyword Strategy and your Brand

Your keyword strategy should make clear which “keyword groups” you focus on. It doesn’t have to be a long list of keywords (though it doesn’t hurt to have one). Your keyword strategy should be a definition of a group of keywords that you’re tackling. Every time you’re writing new content you can have a quick look at those groups and pick a new keyword that falls in line with the strategy.

These keyword groups should be inter-related too of course; if you can never write posts that touch on multiple of your main subjects, they’re simply too far apart.

Source: yoast.com


The perfect focus keyword for your post or page

Choosing the right focus keyword for your post or page is hard. We offer you some methods to determine the perfect focus keyword.

Adding quality content to your website on a regular basis is a very good SEO tactic. Google sees that your website is active because new pieces of information are added. On top of that, you increase the volume of your content. If your keyword strategy has been crafted properly and your content is nicely optimized for the right keywords, adding content will increase your findability. But how to choose the perfect focus keyword? Especially when you’re blogging and focussing on long tail keywords, it can be quite hard to decide which keywords to optimize for. In our view, there are at least three things you should do before writing an amazing (high quality) text.

Source: yoast.com

Guide to SEO Basics for Editors

Who is this guide for?

This guide was created for copywriters, bloggers, or editors who have little to no knowledge of SEO or SEO experience.

What is the purpose of this guide?

The idea for an easy, one page guide to SEO basics for editors emerged as a result of one of our content publishing client’s needs. Its purpose is to provide editorial teams with the most essential SEO best practices, and nothing more. We avoided technical concepts (as much as possible), SEO buzzwords, and lengthy explanations.

What can I expect as a result of reading this guide?

By sharing this guide with your editorial team or reading it for yourself, you can expect your site’s content to rank higher. Higher rankings mean more visits which can help you achieve your website’s goals. This guide was created with your time’s ROI in mind.

Source: www.lunametrics.com

How to Make Every Piece of Content SEO Friendly

SEO used to be the realm of experts who worked their dark arts and somehow boosted rankings. Today, there aren’t as many secrets to SEO. And those “dark arts”? They’ll get your site penalized or delisted.

Even though the basics of SEO are common knowledge, some misunderstandings still exist as to how it’s all applied, including these questions:

  • What does “SEO friendly” mean?
  • What about keywords?
  • How many keywords should I use?
  • How many times should I use the keyword in the content?
  • How do I achieve semantic relevance?

The answers aren’t clear-cut because SEO is evolving; content marketing and SEO are still settling into their new cozy relationship.

I want to help equalize things. Your content can and must be SEO friendly – every last darn bit of it.

Source: contentmarketinginstitute.com

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Using WordPress SEO with WPML

WordPress SEO plugin makes it easy to optimize your site for search engines. Together with WPML, you can use it to tune multilingual WordPress sites. We use WordPress SEO on all our sites, to quickly and easily optimize for search engines. It lets us control the meta attributes that Google reads and add vital SEO …

Source: wpml.org


A guide to SEO for editorial teams and journalists

SEO for editorial teams – a step-by-step process putting quality editorial first – with Wordtracker, the leading keyword research tools

In this first of a two-part guide to SEO for editorial teams and journalists, Mark Nunney introduces editors to the basics of SEO and gives a step-by-step process that puts editorial at the heart of your SEO.

Editorial teams are often put into the front line of SEO. That’s quite right because editorial is the front line of SEO.

Source: www.wordtracker.com