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Hemingway Editor

Hemingway App makes your writing bold and clear.

The app highlights long, complex sentences and common errors; if you see a yellow sentence, shorten or split it. If you see a red highlight, your sentence is so dense and complicated that your readers will get lost trying to follow its meandering, splitting logic — try editing this sentence to remove the red. – areally useful tool for all writers and editors.

 

this is a really useful tool for making the content of a post clearer and easier to read. often posts are written by authors with little practical experience in the mechanics and rules of communication – this doesn’t solve everything but is a useful help in making content more clear.

read the article at: www.hemingwayapp.com

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Keyword Strategy and your Brand

Your keyword strategy should make clear which “keyword groups” you focus on. It doesn’t have to be a long list of keywords (though it doesn’t hurt to have one). Your keyword strategy should be a definition of a group of keywords that you’re tackling. Every time you’re writing new content you can have a quick look at those groups and pick a new keyword that falls in line with the strategy.

These keyword groups should be inter-related too of course; if you can never write posts that touch on multiple of your main subjects, they’re simply too far apart.

Source: yoast.com

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The perfect focus keyword for your post or page

Choosing the right focus keyword for your post or page is hard. We offer you some methods to determine the perfect focus keyword.

Adding quality content to your website on a regular basis is a very good SEO tactic. Google sees that your website is active because new pieces of information are added. On top of that, you increase the volume of your content. If your keyword strategy has been crafted properly and your content is nicely optimized for the right keywords, adding content will increase your findability. But how to choose the perfect focus keyword? Especially when you’re blogging and focussing on long tail keywords, it can be quite hard to decide which keywords to optimize for. In our view, there are at least three things you should do before writing an amazing (high quality) text.

Source: yoast.com

Combine Email and Facebook Ad Campaigns for Greater Success (Example)

Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. They speak in generalities and in theory instead of providing specific examples and step-by-step instructions.

I try to do things differently here, sharing as much detail and as many examples from my own advertising as I can. Today, I want to dive into a rather complex topic that confuses many marketers looking to take advantage of the power of both Facebook ads and email.

I’ve written before about how I’ll run Facebook campaigns that mimic an email funnel. I’ll occasionally get asked something along the lines of, “Why even bother? Why not just send the email?”

Here’s an important point that you need to understand: When you run consistent messaging to the same audience via both email and Facebook ads, they make each other more effective.

The email campaign by itself may have done fine. The Facebook campaign by itself may have done fine. Combine the two, and not only do you combine the results, but the familiarity from the email (on which a user didn’t act) could make action on an ad more likely (and vice versa).

Source: www.jonloomer.com

Combine Email and Facebook Ad Campaigns for Greater Success (Example)

Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. They speak in generalities and in theory instead of providing specific examples and step-by-step instructions.

I try to do things differently here, sharing as much detail and as many examples from my own advertising as I can. Today, I want to dive into a rather complex topic that confuses many marketers looking to take advantage of the power of both Facebook ads and email.

I’ve written before about how I’ll run Facebook campaigns that mimic an email funnel. I’ll occasionally get asked something along the lines of, “Why even bother? Why not just send the email?”

Here’s an important point that you need to understand: When you run consistent messaging to the same audience via both email and Facebook ads, they make each other more effective.

The email campaign by itself may have done fine. The Facebook campaign by itself may have done fine. Combine the two, and not only do you combine the results, but the familiarity from the email (on which a user didn’t act) could make action on an ad more likely (and vice versa).

Source: www.jonloomer.com

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A guide to SEO for editorial teams and journalists

SEO for editorial teams – a step-by-step process putting quality editorial first – with Wordtracker, the leading keyword research tools

In this first of a two-part guide to SEO for editorial teams and journalists, Mark Nunney introduces editors to the basics of SEO and gives a step-by-step process that puts editorial at the heart of your SEO.

Editorial teams are often put into the front line of SEO. That’s quite right because editorial is the front line of SEO.

Source: www.wordtracker.com