In brief, 3500 visitors, almost 10,000 page views and a bounce rate of 43%. These are consistent numbers, but we are seeing no reward from SEO because, simply, it is not being applied.
We need to re-visit and make sure we understand the rules that need to be applied to the content that is posted. What we are getting is what I call “accidental” traffic – the majority of visitors are finding us despite what we do instead of because of what we do. The Facebook audience needs to be leveraged further – click through from FB to site is low. Would suggest re-instigating the idea of regular promotion of the site on FB in addition to individual posts.
Subscriptions to the newsletter have really taken off. In the past (last year) I would get notifications about once a week that one or two people had subscribed. Now, every day, I get notifications that between 4 – 11 people are subscribing.
Why? Simply because we moved the invitation to subscribe to a prominent place – top of the page. People see it and respond. This is a clear example of asking something of people – a Call to Action – that gets results.