Entries by stevebutton

Combine Email and Facebook Ad Campaigns for Greater Success (Example)

Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. They speak in generalities and in theory instead of providing specific examples and step-by-step instructions.

I try to do things differently here, sharing as much detail and as many examples from my own advertising as I can. Today, I want to dive into a rather complex topic that confuses many marketers looking to take advantage of the power of both Facebook ads and email.

I’ve written before about how I’ll run Facebook campaigns that mimic an email funnel. I’ll occasionally get asked something along the lines of, “Why even bother? Why not just send the email?”

Here’s an important point that you need to understand: When you run consistent messaging to the same audience via both email and Facebook ads, they make each other more effective.
The email campaign by itself may have done fine. The Facebook campaign by itself may have done fine. Combine the two, and not only do you combine the results, but the familiarity from the email (on which a user didn’t act) could make action on an ad more likely (and vice versa).

Combine Email and Facebook Ad Campaigns for Greater Success (Example)

Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. They speak in generalities and in theory instead of providing specific examples and step-by-step instructions.

I try to do things differently here, sharing as much detail and as many examples from my own advertising as I can. Today, I want to dive into a rather complex topic that confuses many marketers looking to take advantage of the power of both Facebook ads and email.

I’ve written before about how I’ll run Facebook campaigns that mimic an email funnel. I’ll occasionally get asked something along the lines of, “Why even bother? Why not just send the email?”

Here’s an important point that you need to understand: When you run consistent messaging to the same audience via both email and Facebook ads, they make each other more effective.
The email campaign by itself may have done fine. The Facebook campaign by itself may have done fine. Combine the two, and not only do you combine the results, but the familiarity from the email (on which a user didn’t act) could make action on an ad more likely (and vice versa).

Guide to SEO Basics for Editors

Who is this guide for?
This guide was created for copywriters, bloggers, or editors who have little to no knowledge of SEO or SEO experience.
What is the purpose of this guide?
The idea for an easy, one page guide to SEO basics for editors emerged as a result of one of our content publishing client’s needs. Its purpose is to provide editorial teams with the most essential SEO best practices, and nothing more. We avoided technical concepts (as much as possible), SEO buzzwords, and lengthy explanations.
What can I expect as a result of reading this guide?
By sharing this guide with your editorial team or reading it for yourself, you can expect your site’s content to rank higher. Higher rankings mean more visits which can help you achieve your website’s goals. This guide was created with your time’s ROI in mind.

How to Make Every Piece of Content SEO Friendly

SEO used to be the realm of experts who worked their dark arts and somehow boosted rankings. Today, there aren’t as many secrets to SEO. And those “dark arts”? They’ll get your site penalized or delisted.
Even though the basics of SEO are common knowledge, some misunderstandings still exist as to how it’s all applied, including these questions:What does “SEO friendly” mean?What about keywords?How many keywords should I use?How many times should I use the keyword in the content?How do I achieve semantic relevance?The answers aren’t clear-cut because SEO is evolving; content marketing and SEO are still settling into their new cozy relationship.
I want to help equalize things. Your content can and must be SEO friendly – every last darn bit of it.