Entries by stevebutton

Analytics for March 2016

Google Analytics overview for March 1 – 31st No real change from previous month. There is a move more to mobile which needs to be taken into account. A reminder to view these reports as a starting point – click on “go to this report” top right in the PDF to explore further.

a toolbox for ponabana

I’m sending this out to let everyone know they can now access a toolbox for ponabana – articles, guides, reports and other information that I hope will help us in continually improving how we deliver stories and information.

Mailchimp Signups

Subscriptions to the newsletter have really taken off. In the past (last year) I would get notifications about once a week that one or two people had subscribed. Now, every day, I get notifications that between 4 – 11 people are subscribing.


Hemingway Editor

Hemingway App makes your writing bold and clear. The app highlights long, complex sentences and common errors; if you see a yellow sentence, shorten or split it. If you see a red highlight, your sentence is so dense and complicated that your readers will get lost trying to follow its meandering, splitting logic — try […]


The perfect focus keyword for your post or page

Choosing the right focus keyword for your post or page is hard. We offer you some methods to determine the perfect focus keyword.

Adding quality content to your website on a regular basis is a very good SEO tactic. Google sees that your website is active because new pieces of information are added. On top of that, you increase the volume of your content. If your keyword strategy has been crafted properly and your content is nicely optimized for the right keywords, adding content will increase your findability. But how to choose the perfect focus keyword? Especially when you’re blogging and focussing on long tail keywords, it can be quite hard to decide which keywords to optimize for. In our view, there are at least three things you should do before writing an amazing (high quality) text.