Analytics December

December seems to show we have a new set of standard figures. An improvement over the start of the year, but things have levelled out. The challenge is how to continue moving up.


We need to:

Address Keywords to aid search (having the new Editorial feature needs to aid in this – an Editorial calendar needs to predict content and dictate terms and keywords to be employed)

Evaluate what the increase in Mobile means

Be more aggressive in Social Media Promotion.


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